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The marketing campaign is for YSL Beauté’s newest Rouge Pur Couture lipstick line.
August 26, 2022
By: Lianna Albrizio
Associate Editor
Yves Saint Laurent Beauté has tapped rapper, singer and songwriter, Lil Nas X, as its latest US Ambassador. Both vanguards for innovation, Lil Nas X and YSL Beauté are taking the world by storm and pushing the boundaries of beauty as we know it today. Lil Nas X’s appointment taps into the transformative power of beauty, inspiring independent self-expression for individuals and communities driven to change the world alongside YSL. The brand is recognized for its position at t...
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